The Impact of Social Media

Crystal Cheah
Staff Writer

The popularity of social networking sites such as Facebook, Instagram, Tumblr or Twitter, has soared in the United States in recent years. Because of these sites, people are able to connect with their friends and acquaintances or follow up with the latest news. However, using social media incorrectly or irresponsibly could ruin a person’s reputation or impact an individual’s career. Fortunately, these negative consequences are avoidable with just a little foresight.

Those who are applying for a school or a job may get turned away immediately if the interviewers find unsuitable content. According to a recent study from CareerBuilder, 46 percent of job applicants were turned down for posting inappropriate photos such as displaying nudity or drinking alcohol. When answering a Kaplan telephone survey, 35 percent of college admission officers admitted they had visited an applicant’s social media page to learn more about them. Therefore, one should be aware of who can view their profiles and think thoroughly whether an update is appropriate for other adults — parents, teachers, admission officers, or employers — to see before posting.

Instead of having improper photos or negative status updates on one’s profile, a positive figure will make a good impression for whoever may be looking at it. Mike Cahill, a director from Syracuse University’s Career Services office, advises students to think about how they can use the social networking sites to present, promote and position themselves to stand out from all other applicants. He encourages students and applicants to show interest in their prospective field, make thoughtful comments, include community service activities and so on. Not only will a powerful online presence impress school administrators and job recruiters, but will also enhance the chance of getting into the colleges or gaining a profession.