Remember the “Color” Days

Many teenagers have stated that life as children was simplistic; the amount of homework given is incomparable to the amount teens receive. To relieve their boredom and free time, many played on their Nintendo GameBoy Color. Having that electronic device close-at-hand was like a portable heaven for many children. However, few know the story behind this great invention.
It all started in 1980, when Gunpei Yokoi created Nintendo’s first handheld game system: the Game & Watch. The first game was called Ball, which featured a gentleman juggling balls in the air. Thereafter, Nintendo greatly expanded its inventions with the GameBoy Color entering the market in 1998. Capitalizing on its renovated effects, the company changed the technological world. Along with the success, Nintendo was also striving to reach both genders.
“I would always use my cousin’s […] GameBoy. I liked [playing with] it more than I liked playing with Barbies,” sophomore Vanessa Lam said.
In spite of all this success, evolution kept occurring throughout Yokoi’s global company. In 2003, Nintendo decided to intensify their strategy by releasing the GameBoy Advance SP, which solved one of the main complaints about the Game Boy by adding a backlight. As of 2010, Nintendo has created innovations such as the Wii and Nintendo DSi XL.
Nintendo started in Kyoto, Japan and has progressively expanded its branches to places like Europe and elsewhere in Asia. According to Nintendo Corporate, in January 2010, Nintendo announced that they would be distributing Monster Hunter Tri for the Wii in Europe, as part of an ongoing effort to provide a strong third party support for quality titles. With free online play, the Japanese gaming phenomenon made its first entry into a Nintendo system.
For over two centuries, Nintendo Corporation has expanded to continents all over the world to reach their goal of allowing children and adolescents experience technological evolution between their hands.

By Staff Writer Sylvia Winston