A World of Color

Issue 19_Features

Katherine Gong
Staff Writer

They are in what people see, what they feel and in everything that they do. Without colors, this world would be a tunnel of uniform black and white vision. When Isaac Newton passed a beam of sunlight through a prism to discover the color spectrum, he unleashed a cornucopia of possibilities that went on to shape the world.
Whether they are turned into an entire industry, twisted into the latest trends or hold the psychological reasons for much of our actions, colors undoubtedly play an enormous part in life. They have been present in every past, exist in each person’s present and will shine a rainbow onto the future. These shades of light reflect an entire spectrum into a world of color!
Colors in Marketing
Lynn Zhang
Staff Writer

One of the most important and controversial aspects of marketing is the use of color and the perception of color. There have been attempts by researchers to decode what emotion a certain color evokes, such as whether yellow evokes optimism, clarity and warmth. However, the effect that color has is different for each individual, due to different experiences, personal preferences and cultural upbringing. That is not to say that color does not affect consumer responses at all, but the patterns found in color perception are broader than just what a certain color makes the consumer feel.

Color has an effect on how consumers perceive a brand. A study conducted by Lauren I. Labrecque and George R. Milne, respectively, graduates from Northern Illinois University and University of Massachusetts Amherst revealed that a consumer’s purchasing intent is greatly affected by color because it reveals the personality of the product. In this sense, color is not just important in marketing because it can evoke emotions, but also because it gives consumers a first impression of the product.

Furthermore, studies from the Radiological Society of North America show that people’s brains prefer immediately recognizable brands, which makes color an important factor in portraying brand identity. A journal article titled “Color Research and Application” even suggests for new brands to pick out colors that are unique and different from their competitors.

Although it is hard to place a finger on what color evokes what emotion, it is safe to say that color has a strong psychological impact on consumers and is an important marketing technique.
Coping in a World Without Color
Mia Takasaki
Staff Writer

Color blindness is a condition that can be difficult to deal with. There are multiple ways to cope with it such as using EnChroma glasses, asking for help and looking for differences in colors. It is a condition that is more often inherited by men than women. According to Colour Blind Awareness, about one in 12 men are colorblind and one in 200 women are colorblind in the world. People that are colorblind can usually see colors, but have a hard time distinguishing the different shades of certain colors. This condition can affect people’s daily lives in many aspects, such as cooking or getting dressed.

People who are colorblind can have a difficult time cooking. When meat is being cooked they cannot tell if it is finished by its color. It is also hard to tell if fruits are ripe or not. Being colorblind can make it difficult to do something as simple as getting dressed because it is hard to match clothes. It can even be hard to drive if you struggle with red and green color blindness because all three of the lights can look very similar.

Recently, the company EnChroma invented a pair of glasses that allow colorblind people, or people with color vision deficiency, to see red and green colors better. The company used the most recent research on colorblindness to create a model that lets people see how a person with red and green color blindness would see. Next, they used a method known as ‘multinotch’ filtering to enhance or strengthen certain colors. The company has become popular with their customers reaction videos of before and after using the glasses.

Since there are no cures for colorblindness, the best way to cope with it is ask for help, look for cues in colors like brightness, and label items with the color they are. Do not be afraid to ask for help in picking out outfits or cooking foods. There are currently no treatments for color blindness, or color vision deficiency, but there are glasses and contacts that can be used to help enhance colors.
Color Psychology Makes Learning More Effective
Michelle Lin
Staff Writer

To engage bored and tired students, teachers often use different methods. Most teachers utilize color psychology through powerpoints and highlighting to help students learn.

According to an article on Aura Interactiva, an eLearning website, the color yellow can enhance readability in the text by 40 percent. Yellow highlight is the best when it comes to recalling information learned.

Hard colors including red, orange and yellow are more visible by making objects look larger and closer that they actually are. These colors can easily grab one’s attention, especially when presented in a long text. On the other hand, soft colors such as violet, blue and green are less visible to the human eye and may appear smaller and farther away.

Using certain colors can improve cognitive skills and allow students to better recall details and concepts given during the lesson. Instead of looking at plain text, colors allow learners to establish connections and stimulate reactions from the brain. Finding the relationship between eLearning, teaching through electronic media and color psychology enhances education for both students and teachers.
Fun Facts
Jesse Rosales
Staff Writer

– People, in general, are more likely to choose blue as their favorite color.
– Pink suppresses anger.
– White and black are not considered colors.
– The sun is actually white when viewed from space. The Earth’s atmosphere makes it appear to be yellow.
– The colors of the rainbow in order are red, orange, yellow, green, blue, indigo, violet.
– The first color we see is red.
– The colors of the rainbow are also known as the spectrum.
– Most people dream in color, but for those of you who grew up watching a monochrome television, you most likely also dream in black and white.
– Red can go the deepest in the ocean because it has the longest wavelength.
– Females are more attracted to males who wear red.
– People who wear blue are considered more trustworthy.
– Republicans and Communists use red as their color of identification.

Source: Artyfactory.com

1) Worldwide, what color are people more likely to choose as their favorite color?

-A. Red
-B. Yellow
-C. Green
-D. Blue

2) Which color has the longest wavelength?

-A. Blue
-B. Green
-C. Yellow
-D. Red

3) Colors that are see through are called what?

-A. Monochrome
-B. Polychrome
-C. Opaque
-D. Transparent

All answers are D.


Introduction: A Helping Hand

Features Editor

Do you have a first aid kit handy? From a small, bleeding cut to being as serious as a broken leg, first aid has been there to assist. Throughout history, first aid has been slowly but surely improving, implementing technology in order to help as well. Because of this, donating blood is possible, which AHS’ very own Red Cross has done in these past years.

Taking a Shot at Donating

Staff Writer

American Red Cross is the world’s largest humanitarian organization that provides disaster and emergency services. They offer disaster relief as well as health and safety training and education. Alhambra High’ own Red Cross organization also teaches their members basic first aid and disaster preparedness.

“Red Cross offers practical information for our members and community on how to recognize, treat and prevent injuries so that we are better prepared during emergency situations,” Red Cross president Stephanie Huynh said.

AHS’ Red Cross members are taught CPR, which is taught before people even officially become Red Cross members. They are also taught what to do in times of disaster emergencies, how to care and recognize first aid emergencies from burns to back injuries and other essential skills.

“We are taught what to do when someone is choking, how to treat someone who is wounded [and] how to properly wrap a band-aid around someone’s hand,” Red Cross member Dilagsayini Mylvaganam said.

American Red Cross provides care to those in need and their whole network is working toward prevent and relieving suffering all around the world. They aspire to turn compassion into action and are overall, making the world a better, healthier, and safer place.

Era of Lifesaving Aid

Staff Writer

Accidents happen all around, even when we do not notice them. Some are as small as a paper cut but some can be more severe like someone drowning. These circumstances require a knowledge on first aid. First aid is a field that when first comes to mind it is a band aid or a packet of ice, but it is wide field that can be from someone calling an ambulance to someone rescuing someone from a burning building. First aid is a vital process when someone becomes injured. The actions of others can help bring aid to the injured and helps save lives. Throughout the centuries methods of first aid have become more efficient as more research has been done.

One type of first aid, is CPR. The idea of CPR came about in 1740 when the Paris Academy of Sciences, thought of using mouth to mouth resurrection to save drowning victims. Dr.James Elm and Dr. Peter Safar were pioneers to help develop the method to its modern day use. As time went by and more doctors and scientists started backing the method of CPR. It became an option to people that were unresponsive and more people started learning about this first aid.

Varsity Girls’ Soccer Achieves Almont League Championship

Girls Soccer 4

In preparation for their CIF game against Marshall High School on Thursday, Feb. 19, Varsity Girls’ soccer conditions with drills during their practice at Moor Field.


Staff Writer

The varsity girls’ soccer team had high expectations for themselves this season and have pushed themselves to be the best athletes they could be. As their first California Interscholastic Federation (CIF) game approaches, the team has been working hard to accomplish their ultimate goal of qualifying past the third round of CIF.

The girls had mercilessly swept through the season’s ten games, resulting in seven wins, two ties and one loss. The team wrapped up their season with an away game, a 5-0 win against San Gabriel on Feb 12. This win was significant because it secured the Moors’ title as the 2015 Almont League Champions.

“We worked together as a team to get first [in the league] and we have overcome the bumps in the road, coming together as a family,” junior defensive player Christine Gomez said.

The girls continued to practice four days a week for three hours at Moor Field to prepare
for CIF. For the duration of practice, they conditioned, ran, carried out passes and practiced ball control, defensive and offensive plays. They also played scrimmage games, mainly accentuating understanding the team and communication abilities.

“We had a lot of bumps in the road, but I’m proud of my girls for always doing their best on the field.
We were determined, focused and had the desire to do well,” senior captain Xiomara Diaz said.

The girls’ have had their handful of difficulties this season, but nonetheless have accomplished their goal of becoming Almont League champions for the season and continue to motivate themselves and each other to fight for their spot in CIF. On Thursday, Feb. 18, the Moors won their first CIF game. With the score tied at 1-1, the Moors prevailed 4-3 on penalty kicks against the Marshall Eagles. The Moors now go to the second round with an away game against the Bloomington Bruins.

SIMSANITY: Collegiate Sports For Academic Credit?



Sports Editor

Sports at the college level have been known to take loads of time. Practice in the mornings and nights dictates athletes like another class. Yet these same athletes can’t use this time towards a major or any classes that will help them graduate since most will not make it to the pros. In January, two former University of North Carolina (UNC) students filed a lawsuit claiming that the university and the National Collegiate
Athletic Association (NCAA) failed to educate them. Upon investigation at UNC, the graduation rate for Division-1 athletes in major sports like football and basketball was about 50%.

Now what could be done to help athletes graduate? The easiest way would be to allow them gain academic credits through their sports directly. Since these players already spend about 50 hours a week with their respective sports, it would be reasonable if not right for them to be able to use it in a way that helps their future. For example, according to The New York Times, a good way to educate would be to have athletes evaluate themselves, strategize and keep daily logs of trends, something that uses critical thinking like other academic majors.

Some people say that sports just involve action and athleticism. However, as an athlete, it takes much more than that. The strategies, the plays, the injuries and recovery overlay all involve some type of learning and application. The time put in throughout the week involves lots of thinking, memorization and a test during the games. It’s almost like a traditional class but in its own unique way. In my opinion, the NCAA should look deeper in this aspect to allow athletes who don’t make the pros a better chance to graduate and be successful in the future. If anything, the NCAA needs to live up to its name and provide the best opportunity of education, even to athletes.


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